Mercury Marine Asia participated in the 24th Annual China International Boat Show held in Shanghai

From 20^th to 23^rd June, Mercury Marine Asia participated in the 24^th Annual China International Boat Show held in Shanghai. With over 35,000 visitors and over 600 exhibitors from all over the world, CIBS is the most comprehensive and longest established boat & yacht event in China. This year, Mercury’s booth was in the Lure Fishing Hall, featuring an Angler Lounge where media interviews and panel discussions were conducted with top anglers and industry experts. Many of the interviews were conducted via live streaming through China’s popular mobile apps, with up to 380,000 active viewers per video. Some of the special activities that took place during the 4-day show included a runway show with Mercury Parts & Accessories, Live Auction, and a virtual fishing competition.